For our UC Berkeley Bootcamp project, we devised a multi-channel re-engagement campaign for Fabletics, aimed at revitalizing past customer engagement and driving future purchases. We employed new and existing data to strategically target desired audience segments. Our approach included crafting a paid search campaign with a robust keyword strategy and creative elements, alongside a display advertising campaign featuring engaging visuals. Additionally, we designed a channel-specific social media campaign tailored to Fabletics' audience. To streamline the process, we developed an automated workflow, delineating data sources, triggers, and data connections to ensure efficiency and effectiveness in campaign execution.