This digital marketing strategy is crafted for Westcore Studio, a strength training megaformer studio located in Burlingame, California, catering primarily to women aged 20 to 50 in the California peninsula. Currently relying solely on Instagram for marketing, we propose implementing a multi-channel approach, including email marketing and expanded social media presence on platforms like TikTok and Facebook.

Over the past two years, I initiated Westcore's Instagram account, overseeing strategy, content creation, scheduling, and analytics. This effort has resulted in a following that grew from 574 to 1635 with a consistent engagement rate of 4.5%. Our plan aims to build on this success by enhancing brand awareness through evergreen ads, organic content, and diversified social media presence. Additionally, we aim to increase member retention through targeted email marketing workflows.